Westfield shopping centres are premium leisure destinations. Not only are they filled with international high quality fashion retailers, they also offer a variety of food and drink outlets and hold events throughout the year.
Working with Westfield
- AW14 fashion social campaign
- Campaign content plan
- Community management
- Paid social content
Their AW14 fashion social campaign ran for eight weeks and was centred around different topics such as heels v flats, beauty looks and men’s fashion. During this time I planned and wrote content across their Facebook and Twitter channels for both Stratford and Shepherd’s Bush sites. I had to tailor a slightly different TOV for each of the centres – one slightly more colloquial and the other high-end and focussed on luxury.
