The core G Plan range boasts ultimate comfort. Their durable sofas and recliners are available in a variety of fabrics and designs for all types of home, including smaller modern builds.
Working with G Plan
- Social strategy
- Monthly content plans
- Community management
- Pinterest curation
Across everything I’ve written for G Plan, relaxation was the key message. It was also important to try and shift consumer opinion away from their sofas being for the elderly to the fact that they are just really comfortable and lovely pieces. To do this the blogs focussed on creating roomsets using the models and linking them with design trends and schemes.
The social media, posted alongside those for their G Plan Vintage range, offered readers advice and inspiration to create their desired look and feel within their own home. The posts were interlaced with competitions, behind the scenes shoots and live posts from design shows and exhibitions.