Known for their unmatchable paints, artisanal wallpapers and unusual colour names, Farrow & Ball are one of the most beautiful British heritage brands. As all of their products are handmade with care and attention, the same dedicated eye was required for their copy and content.
Working with Farrow & Ball
- Website content
- Print collateral
- Emails & monthly newsletters
- Contributing to The Chromologist blog
- TOV guidelines
- Campaign planning & strategy
Highly emotive copy was needed to show the audience their luxury, character and quality. From developing the brand tone of voice guidelines, through to specific product copy and everything in between, I was able to infuse melodic language into everything I wrote to emphasise the creativity of the brand.