Choose Wisely is a price comparison site that provides customers with jargon-free and simple information on a range of personal finance products. They found that it was important to stay clear of complex language and demystify the world of personal loans, credit cards and bank accounts to name but a few.

Working with Choose Wisely

For Choose Wisely it was important to use concise language. For each financial product I wrote a profile page consisting of an impartial description and then a more in-depth review of the lender – their strong points and where they may fall down. I’ve also written a number of blogs for their latest campaign – both financial and lifestyle in subject.